/* ============ GOOZA · MARKETINŠKI PLAN ============ */
html{scroll-padding-top:130px}

.mp-hero{padding:clamp(140px,16vw,200px) 0 clamp(64px,8vw,100px);background:radial-gradient(ellipse at 75% 0%, rgba(217,162,167,.2), transparent 60%)}
.mp-hero h1{font-size:clamp(40px,7vw,96px);line-height:1.02;margin-bottom:30px}
.mp-hero h1 span{color:var(--rose)}
.mp-lead{font-size:clamp(18px,2vw,23px);line-height:1.55;color:var(--muted);max-width:780px}
.mp-meta{display:flex;flex-wrap:wrap;gap:18px 48px;margin-top:48px;padding-top:28px;border-top:1px solid var(--line);font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--muted)}
.mp-meta strong{display:block;margin-top:6px;color:var(--text);font-weight:400;font-size:15px;letter-spacing:.06em}

/* sticky sadržaj */
.mp-toc{position:sticky;top:72px;z-index:40;background:rgba(28,23,24,.9);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);border-block:1px solid var(--line)}
.mp-toc .wrap{display:flex;gap:4px;overflow-x:auto;scrollbar-width:none;padding-block:10px}
.mp-toc .wrap::-webkit-scrollbar{display:none}
.mp-toc a{flex:none;padding:8px 14px;border:1px solid transparent;border-radius:999px;font-size:11px;font-weight:400;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);transition:color .3s, border-color .3s}
.mp-toc a:hover{color:var(--text);border-color:var(--line)}

.hdr__link{font-size:11px;font-weight:400;letter-spacing:.22em;text-transform:uppercase;opacity:.85;transition:opacity .3s, color .3s}
.hdr__link:hover{opacity:1;color:var(--rose)}

/* sekcije */
.mp-sec{padding:clamp(72px,9vw,120px) 0;border-bottom:1px solid var(--line)}
.mp-sec--alt{background:var(--ink-2)}
.mp-sec--light{background:var(--cream);color:var(--cocoa);border-bottom:0}
.mp-sec--light .eyebrow,.mp-sec--light .mp-intro,.mp-sec--light .mp-note{color:var(--cocoa-muted)}
.mp-head{display:grid;grid-template-columns:110px 1fr;gap:8px 40px;margin-bottom:52px}
.mp-num{font-size:58px;font-weight:200;line-height:1;color:var(--rose)}
.mp-sec--light .mp-num{color:var(--rose-2)}
.mp-head h2{font-size:clamp(28px,4vw,50px)}
.mp-intro{margin-top:18px;max-width:720px;font-size:17px;color:var(--muted)}
.mp-note{margin-top:22px;font-size:13px;color:var(--muted)}
@media (max-width:700px){.mp-head{grid-template-columns:1fr}.mp-num{font-size:40px}}

/* 01 */
.mp-summary{font-size:clamp(19px,2.3vw,27px);line-height:1.5;color:var(--muted);max-width:1000px;margin-bottom:52px}
.mp-summary em{font-style:normal;color:var(--text)}
.mp-goals{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.mp-goal{border:1px solid var(--line);padding:30px 26px}
.mp-goal b{display:block;margin-bottom:12px;font-size:clamp(40px,4.4vw,58px);font-weight:200;line-height:1;color:var(--rose)}
.mp-goal span{font-size:15px;color:var(--muted)}
@media (max-width:900px){.mp-goals{grid-template-columns:repeat(2,1fr)}}
@media (max-width:440px){.mp-goals{grid-template-columns:1fr}}

/* 02 */
.mp-personas{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.mp-persona{display:flex;flex-direction:column;gap:14px;padding:34px 30px;background:#fffaf8;border:1px solid rgba(58,46,47,.14)}
.mp-persona .eyebrow{margin:0;color:var(--rose-2)}
.mp-persona h3{font-size:22px}
.mp-persona p{font-size:15px;color:var(--cocoa-muted)}
.mp-kv{padding-top:12px;border-top:1px solid rgba(58,46,47,.12);font-size:14px}
.mp-kv strong{display:block;margin-bottom:2px;font-weight:400;font-size:10px;letter-spacing:.22em;text-transform:uppercase;color:var(--cocoa-muted)}
.mp-persona .mp-quote{margin-top:auto;padding-left:14px;border-left:2px solid var(--rose);font-size:17px;color:var(--cocoa)}
@media (max-width:960px){.mp-personas{grid-template-columns:1fr;max-width:620px}}

/* 03 */
.mp-statement{max-width:1080px;margin-bottom:56px;font-size:clamp(22px,3vw,38px);line-height:1.35}
.mp-statement span{color:var(--rose)}
.mp-usp{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.mp-usp div{padding-top:20px;border-top:1px solid var(--line)}
.mp-usp h3{margin-bottom:10px;font-size:18px}
.mp-usp p{font-size:15px;color:var(--muted)}
@media (max-width:820px){.mp-usp{grid-template-columns:1fr}}

/* tablice */
.mp-table-wrap{margin-top:52px;overflow-x:auto}
.mp-head + .mp-table-wrap{margin-top:0}
.mp-table{width:100%;min-width:640px;border-collapse:collapse;font-size:15px}
.mp-table th,.mp-table td{padding:16px 14px;text-align:left;border-bottom:1px solid var(--line)}
.mp-table th{font-weight:400;font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--muted)}
.mp-table td b{font-weight:400;color:var(--rose)}
.mp-table .c{text-align:center}
.mp-table .yes{color:var(--rose)}
.mp-table .no{color:rgba(243,236,234,.3)}
.mp-table .hl{background:rgba(217,162,167,.1);color:var(--text)}
.mp-table .hl.yes{color:var(--rose)}
.mp-week td:first-child{text-transform:uppercase;letter-spacing:.1em;font-size:13px;white-space:nowrap}
.mp-week td:last-child{color:var(--rose);font-size:13px;letter-spacing:.1em;text-transform:uppercase}
.mp-sec--light .mp-table th,.mp-sec--light .mp-table td{border-color:rgba(58,46,47,.14)}
.mp-sec--light .mp-table th{color:var(--cocoa-muted)}
.mp-sec--light .mp-table td b{color:var(--rose-2)}

/* 04 */
.mp-phases{margin-left:8px;border-left:1px solid var(--line)}
.mp-phase{position:relative;padding:0 0 60px 46px}
.mp-phase:last-child{padding-bottom:0}
.mp-phase::before{content:"";position:absolute;left:-8px;top:4px;width:15px;height:15px;border-radius:50%;background:var(--ink-2);border:1px solid var(--rose)}
.mp-phase:first-child::before{background:var(--rose);box-shadow:0 0 0 6px rgba(217,162,167,.18)}
.mp-phase .eyebrow{color:var(--rose)}
.mp-phase h3{margin-bottom:10px;font-size:clamp(22px,2.6vw,32px)}
.mp-goal-line{margin-bottom:20px;font-size:15px;color:var(--muted)}
.mp-phase ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(2,1fr);gap:12px 40px;max-width:980px}
.mp-phase li{position:relative;padding-left:22px;font-size:15px}
.mp-phase li::before{content:"";position:absolute;left:0;top:.75em;width:12px;height:1px;background:var(--rose)}
@media (max-width:760px){.mp-phase{padding-left:30px}.mp-phase ul{grid-template-columns:1fr}}

/* 05 */
.mp-channels{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.mp-ch{padding:28px 24px;background:#fffaf8;border:1px solid rgba(58,46,47,.14)}
.mp-ch i{display:inline-block;margin-bottom:14px;font-style:normal;font-size:10px;letter-spacing:.22em;text-transform:uppercase;color:var(--rose-2)}
.mp-ch h3{margin-bottom:10px;font-size:18px}
.mp-ch p{font-size:14.5px;line-height:1.55;color:var(--cocoa-muted)}
@media (max-width:1040px){.mp-channels{grid-template-columns:repeat(2,1fr)}}
@media (max-width:540px){.mp-channels{grid-template-columns:1fr}}

/* 07 */
.mp-budget{display:grid;gap:20px;max-width:920px}
.mp-bar{display:grid;grid-template-columns:minmax(170px,270px) 1fr 90px;gap:20px;align-items:center;font-size:15px}
.mp-bar__track{height:10px;border-radius:999px;background:rgba(243,236,234,.08);overflow:hidden}
.mp-bar__fill{width:var(--w);height:100%;border-radius:inherit;background:linear-gradient(90deg, var(--rose-2), var(--rose))}
.mp-bar b{font-weight:400;text-align:right}
.mp-total{display:flex;justify-content:space-between;margin-top:8px;padding-top:22px;border-top:1px solid var(--line);font-size:18px;letter-spacing:.08em;text-transform:uppercase}
.mp-total b{font-weight:400;color:var(--rose)}
@media (max-width:620px){
  .mp-bar{grid-template-columns:1fr auto;gap:8px 16px}
  .mp-bar__track{grid-column:1 / -1;grid-row:2}
}

/* 09 */
.mp-check{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(2,1fr);gap:0 56px;counter-reset:c}
.mp-check li{display:flex;align-items:baseline;gap:20px;padding:22px 0;border-bottom:1px solid var(--line);font-size:17px}
.mp-check li::before{counter-increment:c;content:counter(c, decimal-leading-zero);flex:none;font-size:12px;letter-spacing:.14em;color:var(--rose)}
@media (max-width:760px){.mp-check{grid-template-columns:1fr}}

@media (max-width:560px){.hdr__link{display:none}}

/* 02 izjava na svijetloj podlozi */
.mp-statement--light{margin:64px 0 0}
.mp-statement--light span{color:var(--rose-2)}

/* 03 usluge */
.mp-services{display:grid;grid-template-columns:repeat(5,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}
.mp-svc{display:flex;flex-direction:column;gap:8px;padding:26px 22px;background:var(--ink);transition:background .3s}
.mp-svc:hover{background:#2c2426}
.mp-svc span{font-size:11px;letter-spacing:.2em;color:var(--rose)}
.mp-svc h3{font-size:16px;line-height:1.25}
.mp-svc p{font-size:13.5px;line-height:1.5;color:var(--muted)}
@media (max-width:1100px){.mp-services{grid-template-columns:repeat(3,1fr)}}
@media (max-width:700px){.mp-services{grid-template-columns:repeat(2,1fr)}}
@media (max-width:420px){.mp-services{grid-template-columns:1fr}}

/* 04 područja */
.mp-areas{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}
.mp-area{display:flex;flex-direction:column;padding:32px 30px;background:#fffaf8;border:1px solid rgba(58,46,47,.14);scroll-margin-top:130px}
.mp-area--wide{grid-column:1 / -1}
.mp-area__top{display:flex;align-items:baseline;gap:16px;margin-bottom:12px}
.mp-area__num{font-size:34px;font-weight:200;line-height:1;color:var(--rose-2)}
.mp-area h3{font-size:22px}
.mp-area > p{margin-bottom:18px;font-size:15px;color:var(--cocoa-muted)}
.mp-area ul{list-style:none;margin:0 0 22px;padding:0;display:grid;gap:8px}
.mp-area--wide ul{grid-template-columns:repeat(2,1fr);gap:8px 40px}
.mp-area li{position:relative;padding-left:20px;font-size:15px}
.mp-area li::before{content:"";position:absolute;left:0;top:.75em;width:10px;height:1px;background:var(--rose-2)}
.mp-area__meta{display:flex;flex-wrap:wrap;gap:8px;margin-top:auto;padding-top:16px;border-top:1px solid rgba(58,46,47,.12)}
.mp-chip{padding:6px 12px;border-radius:999px;background:var(--blush);color:var(--cocoa);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase}
.mp-chip--out{background:transparent;border:1px solid rgba(58,46,47,.2);color:var(--cocoa-muted)}
@media (max-width:860px){.mp-areas{grid-template-columns:1fr}.mp-area--wide ul{grid-template-columns:1fr}}

/* 05 gantt */
.mp-table-wrap--flush{margin-top:0}
.mp-gantt{min-width:860px}
.mp-gantt th{vertical-align:bottom}
.mp-gantt th small{display:block;margin-top:4px;font-size:10px;letter-spacing:.08em;text-transform:none;color:rgba(185,172,166,.7)}
.mp-gantt td:first-child{white-space:nowrap;font-size:14px}
.mp-gantt .g{padding:12px 3px}
.mp-gantt .g i{display:block;height:12px}
.mp-gantt .g.on i{background:linear-gradient(90deg, var(--rose-2), var(--rose))}
.mp-gantt .g.lite i{background:rgba(217,162,167,.28)}
.mp-gantt td.g.on + td.g.on i,.mp-gantt td.g.lite + td.g.lite i{border-top-left-radius:0;border-bottom-left-radius:0}
.mp-gantt .g i{border-radius:999px}

/* 08 troškovi */
.mp-costs{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.mp-cost{padding:32px 30px;border:1px solid var(--line);background:rgba(28,23,24,.5)}
.mp-cost h3{margin-bottom:4px;font-size:22px}
.mp-cost > p{margin-bottom:18px;font-size:14px;color:var(--muted)}
.mp-row{display:flex;justify-content:space-between;gap:16px;padding:12px 0;border-bottom:1px solid var(--line);font-size:15px}
.mp-row b{font-weight:400;white-space:nowrap}
.mp-sum{display:flex;justify-content:space-between;gap:16px;padding-top:18px;font-size:18px;letter-spacing:.06em;text-transform:uppercase}
.mp-sum b{font-weight:400;color:var(--rose)}
@media (max-width:860px){.mp-costs{grid-template-columns:1fr}}

/* 09 zarada */
.mp-sub{margin:52px 0 20px;font-size:clamp(18px,2vw,24px);letter-spacing:.06em}
.mp-head + .mp-sub{margin-top:0}
.mp-table .is-sum td{border-bottom:0;border-top:1px solid var(--rose);background:rgba(217,162,167,.08);font-size:16px}
.mp-table .is-sum b{color:var(--rose)}
.mp-sec--light .mp-table .is-sum td{border-top-color:var(--rose-2);background:rgba(185,118,125,.08)}
.mp-sec--light .mp-table .is-sum b{color:var(--rose-2)}

/* brendovi (partnerstva) */
.mp-brands{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin:0 0 18px}
.mp-brands div{padding:16px 18px;background:var(--blush);border-radius:2px}
.mp-brands b{display:block;margin-bottom:4px;font-weight:400;font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:var(--cocoa)}
.mp-brands span{font-size:14px;line-height:1.5;color:var(--cocoa-muted)}
.mp-note--tight{margin-top:0;margin-bottom:18px}
@media (max-width:900px){.mp-brands{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.mp-brands{grid-template-columns:1fr}}

/* 10 tim */
.mp-team{display:grid;grid-template-columns:repeat(4,1fr);gap:28px}
.mp-role{padding-top:18px;border-top:1px solid rgba(58,46,47,.25)}
.mp-role h3{margin-bottom:8px;font-size:17px;line-height:1.25}
.mp-role p{font-size:14.5px;color:var(--cocoa-muted)}
.mp-howto{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:56px}
.mp-howto div{padding:24px 22px;background:#fffaf8;border:1px solid rgba(58,46,47,.14)}
.mp-howto b{display:block;margin-bottom:6px;font-weight:300;font-size:24px;text-transform:uppercase;letter-spacing:.06em;color:var(--rose-2)}
.mp-howto span{font-size:14.5px;color:var(--cocoa-muted)}
@media (max-width:960px){.mp-team,.mp-howto{grid-template-columns:repeat(2,1fr)}}
@media (max-width:460px){.mp-team,.mp-howto{grid-template-columns:1fr}}